32 Independent Bioethics Advisory Committee (IBAC) and the Ethical Review Process being 33. designed by the Future of Privacy Forum (FPF) Embed Human Rights into Business Strategy The SaaS sector is at the beginning of the human rights journey, and the actions above are key to implementing a human rights-based approach. As a long-term goal, we hope to see companies embed human rights into their overarching business strategies. This includes re-orienting sales goals to target the most socially beneficial, rights-respecting opportunities. Companies can take a wide range of affirmative, positive, and proactive actions to advance the enjoyment of human rights. When developing new services, solutions, and technologies, companies can support the realization and enjoyment of human rights by directly engaging rightsholders and intended beneficiaries, especially those most vulnerable, into their product design, development, and deployment processes, and by using the UN Sustainable Development Goals as an inspira- tion for innovation. This way, companies can deliberately seek to serve unmet needs through the intentional development of commercially viable, rights respecting, and inclusive business models that foster opportunity, expand access, and improve lives for everyone. 44 Human Rights Assessment of the Software-as-a-Service Sector