Industry Deep Dive | Media & Social Media Critics of media coverage recommend changes to coverage of mass A growing body of evidence disproves a causal shootings to alter the predictable news cycle that follows mass link between violent video games and gun shootings : violence events in the U.S. However, video games can serve as indirect advertisers for Mass media outlets have Alternating between “thoughts and prayers” rhetoric and the gun manufacturers. done little to influence perspective organizations opposing common sense gun safety in a way that hijacks balanced storytelling1 changes in the national discourse on gun violence. The approach to Focusing on the shooter may inspire or encourage others2 Electronic Arts (EA) reporting has called into licensed weapons from question the role of major McMillan Group in a media outlets in marketing collaboration promoting gun violence. Use media to show Americans the truth, remembering that for Medal of Honor: photojournalism of the Vietnam Warwas one of the most Warfighter. Media and social media effective ways to raise awareness among Americans and to companies should assess eventually stop the war3 how the content they promote, directly or indirectly contributes to the gun violence value chain. In the wake of the Sandy Hook massacre, EA said it would cut licensing ties with manufacturers – removing links to weapons companies and to gun magazines where gamers could view real versions of the weapons featured in their games. 1 2 3 Deakin University: Can the media change American attitudes to guns?; The Atlantic: Changes to the Post Massacre Ritual; ibid.