Gun violence is not as divisive of a topic There is broad support for gun safety legislation in as many companies believe it is the U.S. across states lines and political parties. AMERICANS OPINIONS ON GUN LAWS: Oct. 5-11, 2017; *Less than 0.5% GALLUP Favor Oppose No opinion 92 percent of Americans % % % support background Requiring background checks for all gun purchases 96 4 * checksfor gun sales, and 57 percentsaythe laws Enacting a 30-day waiting period for all gun sales 75 24 1 covering the sale of firearms should be made stricter. Requiring all privately-owned guns to be registered with the police 70 29 1 FAVORABILITY TOWARD A COMPANY WITH DIFFERENT ANTI-GUN VIOLENCE INITIATIVES 72% 71% % Selected Somewhat More or Much More Favorable The American public DEM, IND, 52% would feel more favorable REP, and 41% 41% 39% 39% 38% toward a company that GUN actively supported gun OWNERS safety laws, funded gun are all more safety education, and/or favorable prohibited customers Actively supported Funded No longer allowed Reduced the Reduced the No longer offered No longer did No longer did bringing guns into stores. gun safety laws educational customers to bring amount of amount of member discounts business with gun business with gun programs to guns into its stores business they do business they do to the National manufacturers retailers promote gun safety or locations with gun retailers with gun Rifle Association manufacturers (NRA) Sources: Gallup; Edelman