Consumer pressure is increasing on Consumers are becoming more aware of how companies to take action on gun violence companies intersect with gun violence and using their influence to encourage companies to take action. First National Bank of JUST Capital Omaha & Enterprise Groceries, Not Guns Holdings • JUST Capital is an independent nonprofit • For more than a decade, the First National • Moms Demand Action began the “Groceries, that tracks, analyzes, and engages with large Bank of Omaha issued what its ads described Not Guns” campaign to target Kroger, one corporations and their investors on how they as the “Official Credit Card of the NRA”. of the largest grocery chains in America. perform on the public’s priorities. • Enterprise Holdings, which operates • Kroger supported a U.S. law that would allow • JUST Capital surveys Americans across the Enterprise, Alamo, and National Car, people to bring loaded guns in stores. United States to understand what they previously provided a member benefit to NRA Receipts showing over $250,000 in lost believe U.S. companies should prioritize members in the form of savings on car Kroger revenue, as a result of boycotts, most when it comes to just business rentals. were posted by consumers at behavior. Protecting the health and safety • Following the Parkland shooting, both the Groceriesnotguns.com in the first 48 hours of of workers “beyond what is required by First National Bank of Omaha and Enterprise the campaign alone. law” was a top priority for Americans in Holdings separately cut their ties with the • Kroger has since changed its policies and 2021. They also run focus groups to explore NRA and stopped providing benefits to NRA asks that customers to not bring guns into specific issues such as fair wages, members – they reported that customer their stores. gig/contract work, or caregiving. feedback caused them to review their relationships with the NRA.