Industry Deep Dive | Retail Retail companies are on the on the frontline of gun violence and prevention, as brick and mortar shops are common locations for guns to be sold and for gun violence to take place. Moms Demand Action has led a number of campaigns targeting retail stores, encouraging them to enact policies and practices that encourage gun safety are fundamental to keep retail Despite having banned smoking 25 feet from all locations, it was still allowed to bring armed weapons into Starbucks employees, customers, and stores. Moms Demand Action began a campaign, asking consumers to skip visits to Starbucks once week with the communities safe. One “Skip Starbucks Saturday” initiative. The Moms Demand Action community increased more than 10% during the “Skip example of those campaigns, Starbucks Saturday” campaign, from 105,458 to 117,027. focused on Starbucks is shared below. Sources: Moms Demand Action; Newsweek