Retail | Intersections with the Gun Violence Value Chain How guns are How guns are How gun Where gun made distributed violence is violence promoted happens Retail companies with their Distributors of guns and Gun violence may be Gun violence can take place own brands may have direct firearms often carry other promoted through images, anywhere, including locations and indirect ties with gun consumer goods. Retailers can words, and themes can be where consumer goods are manufacturers, as gun enhance their gun safety proliferated on t-shirts, games, sold, which makes it vital for manufacturers can be related regulations; and consumer advertising, and other companies to define policies to companies selling a variety goods companies can exert avenues. and protections for their of products aside from guns pressure on retailers to speak Lobbying local and federal workforce and customers and firearms (i.e., parent or out. lawmakers to enact legislation against gun violence. subsidiary companies). promoting gun safety is another way for consumer goods companies to positively use their influence.