Retail | Actions to Promote Gun Safety Given the intersections with how guns are made and distributed, and how gun violence is promoted and where it occurs, Retail companies should consider the following actions. STAGE 1 STAGE 2 STAGE 3 STAGE 4 Evaluate where products and Develop action plan to eliminate Integrate gun violence prevention Define a policy of a value chain services intersect with the gun products that encourage gun in products and marketing free from gun violence, including violence value chain violence • Develop products and services management to support • Assess own operations (i.e., • Prohibit carrying of guns and that respond to the company’s implementation and relevant gun/accessories firearms in retail locations intersections with the gun targets and KPIs manufacturing, • Remove imagery that violence value chain gun/accessories distribution) promotes gun violence from • Provide educational materials • Assess supplier relationships stores (i.e., t-shirts, posters) about gun safety and offer gun to understand where suppliers • Prohibit sales of assault-style locks and parent/subsidiary rifles, high-capacity • Use social media and companies may intersect magazines, and gun sales to communication channels to anyone under 21 years old and promote gun safety require background checks for all gun sales