Media & Social Media | Intersections with the Gun Violence Value Chain How gun violence is promoted Where gun violence happens Major media and social media companies have been Gun violence can take place anywhere. Media and social criticized for failing to regulate dissemination of dangerous media companies have a role to play in enacting policies and extremist content linked to gun violence. that protect their employees and customers both online and in-person. Gun violence can be promoted through media discourse as well as through advertising and other avenues that directly and indirectly support gun violence.